Sell to Penzance from John O'Groats
Your market stops being the area your vans cover. Retailers order from us, we route each line to whoever can actually fill it, and we handle the carrier, the paperwork and the money. Listing costs nothing, at any level of integration, permanently.
Your sales team stops taking dictation
A sales office that runs on phone calls pays for every order twice: once when someone takes it down, and again when the bit they misheard comes back as a claim. The order arrives from us already correct, because it was placed against your own stock data.
Fewer calls to answer
Stock checks, price checks and order status stop arriving by phone. Your people work the exceptions rather than the queue.
Orders that are already right
Quantity, cut length, delivery address and accessories come through structured. Nothing is transcribed, so nothing is mistyped.
A cut and dispatch queue
Work arrives in a queue your warehouse can run down, with the states your floor already uses rather than ones we invented.
One customer, one remittance
You invoice Floorfilment, not thirty retailers on thirty terms. Consolidated remittance, and one credit decision rather than a ledger of them.
Your catalogue stops being limited by your account list
A wholesaler's demand is bounded by who holds an account with them. Winning a new retailer means a rep, a credit application, a price negotiation and months of nothing. That is why most wholesalers sell hard to the customers they already have and leave the rest of the market alone.
On the platform that boundary is gone. Every retailer trading on Floorfilment can be routed to your stock from the day your feed lands, with no account to open on either side, because the account is with us. You supply one counterparty and get paid by one counterparty.
You compete on being able to fill the line, not on who knows whom. A regional wholesaler with real availability in a material wins routes against a national with a bigger sales team, which is the part of this the incumbents will like least.
Reach without headcount
New retailers arrive as routed orders rather than as territory to be worked. The cost of serving the thirtieth retailer is the same as the third.
Depth beats breadth
Being excellent in one material or one region is enough to win consistently, because routing is scored per line rather than per relationship.
Stock that was going to sit
Slow lines and odd widths reach a wider pool of demand than your own account list would ever have found for them.
One ledger, one credit decision
You invoice Floorfilment. No chasing thirty retailers on thirty terms, and no bad debt spread across a long tail of small accounts.
Send stock however you can
Most platforms that want your inventory ask for an API you do not have, which is why most wholesalers are not on any platform. We take stock at whatever rung you can reach today and help you climb when it suits you.
- A spreadsheet. Emailed or dropped in a folder. It counts, and plenty of good suppliers start here.
- A scheduled file drop. SFTP on whatever cycle your system already produces.
- An API. Ours is published and documented, and your developers do not need to talk to ours to use it.
- EDI. For the systems that speak it already.
Free at every rung, not only the bottom one. Moving up the ladder makes you easier to route to, which is worth more to us than a connection fee. Charging for it would stall the exact thing we want.
The rule we are willing to publish
Every order is scored across the wholesalers who could fill it. The inputs are stock on hand, the cut lead time you commit to, how recently your feed updated, and your price.
Paying us more does not change any of that. Subscription tiers buy you insight into your own performance. They never alter routing weight, and they never will, because the moment they do the promise we make to retailers becomes false and the trust that justifies routing quietly goes with it.
A stale feed costs you orders, because we price freshness into the score. And winning comes down to being able to fill the line on the day, which is a thing you control entirely.
Fill rate
How often you can actually supply what your feed says you hold. The single largest input into whether we route to you again.
On time
Dispatch against the cut SLA you committed to. Measured per lane, because a supplier strong in the North West and weak in Scotland should be routed that way.
Feed freshness
How old the stock figure is when we score it. Not a judgement on your systems, just an input — an hourly feed outscores a weekly one.
Defect and claim rate
On your own account, visible to you. Wrong cut, wrong lot, damage in transit where the packing was the cause.
Connecting is free, permanently
Receiving routed orders, acknowledging and dispatching them, sending stock at any rung, running the cut queue, seeing your own scorecard and taking consolidated remittance all sit on the free tier and stay there. Wholesalers are the supply. A fee at the door is how a young marketplace ends up with an empty catalogue.
What is sold is the layer above: demand signals and forecasting, why you won or lost each route, a price competitiveness index, promise-accuracy benchmarking against anonymised peers, and cost-to-serve by lane. At the top end it is mostly engineering time and account service — deep EDI work, consignment and third-party logistics programmes, and the downstream reporting pack large customers now ask for.
Nothing is billed today. When it is, the prices will be published on this site.
Tell us what your stock data looks like
Whatever shape it is in. The first conversation is about what you already produce, not what you would need to build.
Talk to us about connecting