A wholesaler in John O'Groats can sell to a shop in Penzance
Floorfilment connects every flooring wholesaler in the country to every flooring retailer. Retailers find the stock. Wholesalers find the customers. We manage everything in between.
One market, instead of a thousand phone calls
Flooring is sold through relationships and postcodes. Who you can buy from depends on who you have an account with. Who you can sell to depends on where your vans go. We take both limits away.
Find it in one place
Search every connected wholesaler at once and see what is really in stock today.
One price for everyone
What you pay does not depend on how big you are or how well you negotiated.
Anywhere in the UK
Stock moves the length of the country. Sorting out how is our job, not yours.
One bill at month end
One supplier to pay, one statement to check, whoever actually cut the roll.
The hard part is the bit in the middle
Moving a 4-metre roll from a warehouse in the Highlands to a shop in Cornwall is not one problem. It is stock that might not be there, a cut that has to be right, a carrier that will take the length, a price that has to hold, and a date somebody is planning their week around.
That is the part we run.
- We hold the accounts. You trade with us, so there is nothing to open with anyone else.
- We pick the route. Whoever can supply it best on the day gets the order.
- We book the carrier. Including the ones who will actually take rolls that long.
- We carry the risk. If it goes wrong we find another way, and you hear the problem and the fix together.
Three steps, and none of them is a phone call
Search
Type in a range, a code, or the size of the room. You get everything the connected wholesalers hold, with today's availability rather than last quarter's price list.
Pick your date
We show you two or three choices with a price and a date on each. Take the cheapest if it is for the shop floor, or the fastest if a job is booked. You never have to pick a supplier.
We do the rest
We order it, ship it, track it and tell you when it moves. If it slips, we have already found another route by the time you hear about it.
Why don't you see the wholesaler's name?
Because we set the price, so the risk is ours. We look at everyone who could supply that line — what they really have, how fast they cut, how fresh their stock figures are, what it costs — and we buy from whoever wins. You get the price and the date.
The worry we hear is what this does to rates people spent years negotiating. Fair question. Here is the answer.
Your price stops depending on your size
The number on the screen is the number, whether you turn over £200,000 or £20m. Smaller shops gain the most from this, and usually expect it least.
Out of stock becomes our problem
You hear about it once we have the alternative ready, rather than on the morning the van does not turn up.
Nothing to open, nothing to argue over
No account application and no credit negotiation with each wholesaler. One set of terms, with us.
We make the difference, not a fee
We earn the gap between what we buy at and what we sell at. That is why getting you a good price and getting ourselves a good price are the same job.
The evidence arrives with the floor
Flooring is a construction product. A Declaration of Performance under UK construction products rules, a fire class under EN 13501-1, formaldehyde and VOC limits, timber due diligence with chain of custody. Each is an obligation somebody in the chain carries, and today the answer usually turns up as a PDF attached to an email, several days after the tender asked for it.
Floorfilment holds it as structured data against the product, traced back to the mother roll, the plant and the dye lot. Where something is missing, the record says so rather than guessing.
We are rarely the regulated party. What the platform does is keep the evidence where the transaction already is, so producing it costs nobody a phone call.
What we coverRetailers find stock. Wholesalers find customers.
Everything you need to trade is free on both sides. We are paid out of the routing spread, so charging you to buy or sell would be taxing the thing that pays us.
For retailers
Every wholesaler in one search, one price whatever your size, a date you can plan around, and one bill at the end of the month.
What retailers getFor wholesalers
Sell to shops your vans have never been near. Complete, priced, addressed orders instead of phone calls, and listing is free at every level, permanently.
What wholesalers getThe independent shop, back on equal terms
A national chain gets the buying terms, the delivery slots and the systems because of its size. An independent gets those same three things here by being on the platform: one account that reaches every connected wholesaler in the country, a stock position that is the real one, and the paperwork attached to the order instead of chased a fortnight later.
What retailers getNone of this works without a shared vocabulary
Routing stock between companies, and carrying its paperwork with it, needs everyone to describe a floor the same way. The American trade has fcB2B for exactly this, run under the World Floor Covering Association. The UK has no equivalent body and no equivalent message set, so every integration here is bespoke and every integration is paid for twice.
Floorfilment is drafting an open UK flooring data standard and running as its reference implementation. It carries product identity and units, stock and reservation messages, the documents from order through to invoice, the certificates behind a product, and roll genealogy so a cut traces back to its mother roll, plant and dye lot. It is built on GS1 identifiers rather than invented ones.
fcB2B standardised the pipes and never operated anything over them. We intend to do both.
Pre-launch, and saying so
The platform runs. Routing, stock control, the VAT split, supplier scorecards and the profile API are built and working. We are not open to public sign-up, nothing is billed, and we would rather tell you that here than halfway through a demo.
What we are doing now is filling one region with retailers and wholesalers, so the first orders have enough supply behind them to route properly. If that sounds like your business, we would like to hear from you.
Tell us where you sit in the trade
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